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Published October 1, 2021

LatinX Brands You Should Know

This Hispanic Heritage Month, we’re highlighting some amazing LatinX-owned businesses you should know about. From skincare to fashion to FHITpro recommended restaurants, there’s something for everyone.

Beauty + Wellness

  1. Ceremonia: Meet the clean hair care brand rooted in LatinX Heritage. The founder, Baba Rivera, grew up as a Latin American immigrant in Sweden and didn’t feel represented in the mainstream media and beauty products she used. “Ceremonia was born out of the desire to celebrate the richness of Latin culture, while highlighting the next-generation of LatinX. Inspired by the rituals I grew up with, alongside a new generation leading the way towards a more sustainable future, Ceremonia provides a new-age perspective to hair care for all.”
  2. Beauty Blender is a female-founded beauty company by Rea Ann Silva. The beauty  blender is a non-disposable sponge applicator that lets you apply your makeup flawlessly. Silva shares how being a Latina herself led her to succeed in the beauty industry, “Being Latina gave me the vision and understanding about the nuances in skin tone, which directly correlated to my hands and my eyes mixing colors that made people feel comfortable in their own skin. Being Latina, we are a very colorful people. We are not afraid of color. We embrace color. And we celebrate color.” 
  3. Joaquina Botánica is named after the founder, A New Yorker with Colombian roots. This clean skincare line is crafted with luscious botanicals indigenous to Latin America. “My own beauty philosophy is a reflection of the Colombian women I've always admired - passionate, strong, spirited women who embrace beauty rituals as a  pleasure, not a chore, and know how to celebrate their unique, natural beauty at every stage of life.”


  1. Cuyana was co-founded by Karla Gallardo from Ecuador with the philosophy of “fewer, better” things. They make timeless, everyday pieces for women and are best known for their structured leather tote.


  1. Siete Foods:  Level up your snack game with this healthy Mexican-American food brand specializing in grain-free products like tortillas and chips. This family-owned business not only makes delicious items but advocates for healthier lifestyles among Latino families.
  2. Casa Adela: This Puerto Rican restaurant in the Lower East Side is an El Capitán recommendation! From cafe con leche to mofongo (a dish made with fried plantains), you’re sure to leave satisfied.
  3. Arepa Lady is a delicious family-owned restaurant in Jackson Heights serving some of the best arepas in New York. If you’ve never tried an arepa it’s a delicious, pillowy soft cornmeal cake.
  4. Maite is a ‘finca’ inspired neighborhood restaurant in Bushwick and just happens to be one of our FHITpro, Carlos’, favorite restaurants. The restaurant is heavily influenced by Colombian, European, and American cuisine with a seasonal menu and a long list of natura wines. The owner, Ella Schmidt, was born in Colombia and moved  to the US at 15.